Sunday 18 January 2009

The concept of Backlash/How we will present this to our target market- Initial ideas- Steph Moor




Always want a new outfit?
Can never afford it?
Do not let the January blues get you down….we have the answer!!
…………………..
YOU CAN MAINTAIN A STYLISH WARDROBE FOR FREE
AS WELL AS HAVING A WHOLE LOT OF FUN DOING IT!!!


Look around you, do you make a fashion statement or do you just blend into the crowd with the same old trends…..tired of the old high street styles ? !!
Don’t be afraid to be different; you can bring exclusivity and excitement to your samey and mundane wardrobe! We can guide you with simplistic step to step guides; inspire your imagination and bring out the unique styling that’s hiding within you just waiting to be discovered. No one is too young, too old, outdated, unfashionable or unimaginative, everyone can get involved!


RECYCLE YOUR RUBBISH!
WANT TO BE ETHICAL BUT FEEL IT IS NOT FINANCIALLY VIABLE?
Admit it…as much as you want to pick up the £4.99 Fairtrade plain t-shirt in Primark, do you sometimes feel yourself choosing the cheaper version, as you know the £2 saved could buy you the belt to match?
WE CAN HELP YOU BE MORE ETHICAL WITHOUT SPENDING LOTS OF MONEY!


THINK BEFORE YOU THROWAWAY
A t-shirt with a stain on it, a skirt with a rip in it, a sock with a hole in it or even a pair of old shoes which have definitely seen there day they all can be re-invented with Backlash’s guidance….and the designer is YOU!!
All those odd bits you have hiding in boxes under your bed, thought they were rubbish. Well reconsider…all those labels, buttons, threads could actually be useful…they can be key parts in the design of your re-invention.
You have the opportunity to decide what you want and don’t want on your clothing!

JOIN THIS NEW WAY OF THINKING AND THIS NEW PHILOSOPHY ON FASHION…..DONT BE FOLLOWER OF THE SAME OLD HIGH STREET TRENDS…DEVELOP YOUR SKILLS ,BE A UNIQUE TREND SETTER AND A MORE ETHICAL CUSTOMER!!!